Start with observed inputs
Use your last three to six months of inbound lead volume, average closed-won deal size and actual close rate. Avoid using a best month, because a planning model should survive normal variation.
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AI sales ROI calculator
Use your actual lead volume, deal size and close rate to explore a transparent scenario. Save the inputs with your pilot brief so finance, sales and operations evaluate the same assumptions.
Illustrative added pipeline per month
$150,000
Extra meetings
126
Extra deals
25
Model assumption: 35% of missed leads recovered and 45% of recovered leads booked. Results are estimates, not guarantees.
How to use the estimate
Use the output to define a testable pilot target, not to create a guaranteed forecast. Record the baseline before automation and keep source, territory and lead quality consistent during the comparison.
Treat recovery as a hypothesis
The calculator assumes faster, consistent follow-up recovers part of the demand currently missed. Validate that assumption in a limited pilot and compare qualified outcomes, not just total conversations.
Include the full cost
A business case should include software, usage, implementation, monitoring and the human time needed for approvals and exceptions. The displayed pipeline is illustrative and is not a revenue guarantee.
Questions this model should answer
The result is most useful when it supports a decision. Ask which leads are currently missed, what counts as a qualified meeting, which costs change with call volume and how quickly a human must handle exceptions. Document those definitions before the pilot so success cannot be redefined after the results arrive.
Run a low, expected and high scenario instead of relying on one number. If the recommendation changes sharply when a single assumption moves, treat that assumption as a validation priority rather than a fact.
